The Legacy Of Alexandre Gama

Every industry, practice, or business has at least one pioneer, even if that person or group of people isn’t identifiable.

While advertising has existed for hundreds, if not thousands, of years, its modern form has only been around for less than one full century. Mr. Alexandre Gama was largely responsible for helping bring modern advertising to his home nation of Brazil.

Mr. Gama was born in Rio de Janeiro in 1958, and began working for Standard Ogilvy & Mather in the United States in 1982. Alexandre remained at the firm for eight consecutive years, all of which were spent as a copywriter and content creator. DM9 was fortunate enough to be Mr. Gama’s next stop, where he served the advertising agency as creative director and writer, a step up from his first position at what’s now known as Ogilvy & Mather.

Alexandre Gama stayed with the Brazil-based firm for four years after being initially hired. He’d go on to work for a handful of other advertising agencies over the next decade, most of which were spent in Brazil.

In 1999, Alexandre Gama left the likes of Young & Rubicam to start up Neogama, the eponymous advertising agency. He remains as its CEO to this very day.