Fabletics has reached great success in a short amount of time. When starting out, the founders of Fabletics chose Kate Hudson as their spokesperson because of her bubbly, approachable personality and love of fitness. She is a working mom, whose positive attitude is infectious. The Almost Famous actress plays a crucial role in making Fabletics a success. She worked with the company to pioneer data driver consumer analysis, which is a primary reason why Fabletics is such a success. The actress isn’t going to quit her day job. With no business experience prior to coming to Fabletics, she still believes her heart is in acting. Her versatility is a great reflection on the brand itself.
Fabletics is a lifestyle fitness clothing company, whose trendy, comfortable and affordable clothing is perfect for the busy mom trying to get everything done. Their data driven business model that Hudson helped to create, tailors the clothing consumers see with the clothing they have previously searched for. The storefronts stock their shelves with items that people in the local area have searched for online. This way, their shelves are filled with on trend clothing for the area. Fabletics also offers a subscription service. This online service allows Fabletics to easily tailor what the consumer sees, based upon their style interests.
Fabletics is opening new stores due to their success. They currently have 22 retail storefronts and plan to open a dozen more in 2017. They have grown a $250 million dollar business in just three short years. Fabletics is putting up a good fight against shopping titan, Amazon. Amazon controls %20 percent of the e-commerce market. With Fabletics tailored shopping and great prices, they remain competitive and successful despite Amazon.
Consumers appreciate customization. They appreciate buying clothes at affordable prices being as easy as looking great and feeling comfortable in them. Fabletics has struck a chord with athletes everywhere. The style, energy, and ease of their business will set them apart for years to come.
If you are interested in seeing what Fabletics has to offer, take their LifeStyle quiz, to see which fitness gear is best for you.