FABLETICS – POWER OF THE CROWD ATHLETICWEAR

Fabletics is a brand of athleticwear that is excelling in sales, due to the “power of the crowd.” Fabletics has had rapid growth at a rate of 200% and have one million customers, due to the fact that they use online reviews to help promote their product. The reasons online reviews are so important are as follows:

 

  1. Trust – A study shows that more customers trust reviews of a product as much as a friend’s recommendation, and cost isn’t as important as the review. Consumers like seeing what others have to say online, which helps in their purchasing decisions.
  2. Frequent Use – Over fifty percent of people research and read on-line reviews, even if they are purchasing something in a store. It’s the power of the crowd that determines buying, whether online or in a store, not price comparisons, like many people think it would be.
  3. User Reviews – Positive reviews help a brand’s search ranking and increases the number of repeat customers. Fabletics knows that the power of the crowd through positive reviews, boosts business and revenues, bringing in more customers and promoting higher search rankings.

 

Fabletics, a stylish, affordable, good quality athleisure line of clothes, was founded in 2013. The founders wanted someone with an active lifestyle, who was authentic and fun, to partner with them, and the person they thought of was Kate Hudson. An actress, with no business background, she immediately “dove in” and started reviewing budgets, promoted the social media aspect and became involved with the design process by making sure the styles were staying up-to-date. She makes sure the sales up going well by looking at which clothes are selling the most and which ones aren’t selling so well.

 

Kate is one that stands by what she believes in by wearing the clothes she sells. She went from “Almost Famous” to Fabletics Greatness by walking the red carpet launching her new line of athleticwear, not promoting a TV show or a movie she’s in. Fabletics has grown into a $250 million company in just three and a half years. She knows that communication is a major priority and uses a data system that makes sure their inventory levels are stable and serves customers by matching them up with their perfect outfit. The company also has twenty-two retail stores and would like to open twelve more this year. Kate has helped the company receive a top rating from the Better Business Bureau and high customer satisfaction score. Being an actress is still her passion in life, but she is very proud of the business aspect of her life and intends to stay involved in Fabletics.

 

Fabletics would like for you to read the many reviews and take a few minutes to take the Lifestyle Quiz, so they can help you create personalized outfits to fit your lifestyle and see why Kate Hudson stands by Fabletics and the athleisurewear they offer.

 

Honey, Will You Bee Mine? Whitney Wolfe Says “Yes”

Bumbles “queen bee” has found her match. In a recent ceremony off of the Almafi Coast, Founder and CEO of new women-led dating app, Bumble, tied the knot with Michael Herd. The question everyone wants answers to: Did they meet on Bumble? While many women have found success with the new app, the newlyweds actually met traditionally, back in 2013 while vacationing in Aspen, CO. After dating for two years, Herd made his move and asked Whitney to be his wife.

The lovebirds traveled to Italy to celebrate the engagement, and begin making plans for their big day. As every bride does, Wolfe dreamed of a beautiful wedding and a day surrounded by love, family, and beautiful weather. Of course, we almost never get what we ask for, so she was not surprised when she awoke to a forecast packed with rain on her wedding day. Keeping a smile, the duo decided that the rain would not ruin their parade. They gathered their parties into one conjoined space and danced away in the rain until it stopped.

When the rain cleared, the wedding party quickly came together to start prepping for the outdoor evening ceremony. Wiping benches for seating and hastily changing into the proper attire, the team managed to pull everything together, despite the earlier setback. Guest took their seats around 7:30 PM and the groom took his bride.

We all have the desire to find that special someone. We may deny it, but the desire to give love and to be loved is undeniable. With the increased use of technology, it is no surprise that men and women are turning to the internet to help them find love. Dating websites and apps give users the chance to mingle with one another in hopes of finding a true match. While there are many different dating sites out there, Bumble has completely changed the online dating game.

Giving new meaning to the term “girl power” Bumble is designed to put women in charge. Both men and women have the ability to browse through photos of potential mates, but only women have the ability to initiate a conversation. The idea is to help women feel confident and empowered while giving them a real opportunity to find true love.

Read More: www.kitandace.com/us/en/the-ante/peak-performers/whitney-wolfe-bumble-austin-tx/

Whitney Wolfe Shows Loyalty to Her Cause and Can’t Be Bought

Whitney Wolfe’s app, Bumble has received an offer for a buyout. However, Whitney Wolfe has turned down the offer. Whitney Wolfe has a reason for creating the app. Her purpose in creating the app is in empowering women to pursue the type of relationships they want. As of right now, there are only rumors as to why the deal was turned down. However, there are a lot of possibilities that Bumble has to face with a buyout. Fortunately, for Bumble, Whitney Wolfe decided that she is not going to sell the app as of right now. She wants to continue running the app and the company.

Among the possibilities that Bumble would face is the change in format. Where Bumble was created as a “women first” app, the buyout could result in some changes that make Bumble app just like every other dating app.. With Bumble, women are encouraged to make the first move on their matched man. The man is not able to message the women first. For homosexual matches, anything goes. However, Whitney Wolfe wants to challenge an unspoken rule in dating where women are supposed to just sit around and wait for a man to approach them.

Fortunately, Whitney Wolfe has shown that she is loyal to her cause and is not going to be bought. Whitney Wolfe has recently developed released an addition to the Bumble app called Bumble BFF. This enables women to meet friends and connect with others that are well matched to them. Whitney Wolfe understands the importance of friendships, especially when it comes to dealing with relationship problems and even break ups. Friends can keep each other from making harmful decisions with their romance. Friends can also keep each other from getting used in romantic relationships. These are among the reasons that Bumble BFF has been developed.

To know more visit @: www.crunchbase.com/person/whitney-wolfe

Fabletics Offers Consumers Customization

Fabletics has reached great success in a short amount of time. When starting out, the founders of Fabletics chose Kate Hudson as their spokesperson because of her bubbly, approachable personality and love of fitness. She is a working mom, whose positive attitude is infectious. The Almost Famous actress plays a crucial role in making Fabletics a success. She worked with the company to pioneer data driver consumer analysis, which is a primary reason why Fabletics is such a success. The actress isn’t going to quit her day job. With no business experience prior to coming to Fabletics, she still believes her heart is in acting. Her versatility is a great reflection on the brand itself.

 

Fabletics is a lifestyle fitness clothing company, whose trendy, comfortable and affordable clothing is perfect for the busy mom trying to get everything done. Their data driven business model that Hudson helped to create, tailors the clothing consumers see with the clothing they have previously searched for. The storefronts stock their shelves with items that people in the local area have searched for online. This way, their shelves are filled with on trend clothing for the area. Fabletics also offers a subscription service. This online service allows Fabletics to easily tailor what the consumer sees, based upon their style interests.

 

Fabletics is opening new stores due to their success. They currently have 22 retail storefronts and plan to open a dozen more in 2017. They have grown a $250 million dollar business in just three short years. Fabletics is putting up a good fight against shopping titan, Amazon. Amazon controls %20 percent of the e-commerce market. With Fabletics tailored shopping and great prices, they remain competitive and successful despite Amazon.

 

Consumers appreciate customization. They appreciate buying clothes at affordable prices being as easy as looking great and feeling comfortable in them. Fabletics has struck a chord with athletes everywhere. The style, energy, and ease of their business will set them apart for years to come.

 

If you are interested in seeing what Fabletics has to offer, take their LifeStyle quiz, to see which fitness gear is best for you.